Voltar aos outros artigosWith more and more human connections happening online, if Romeo and Juliet met in 2024, their romance might likely unfold on Instagram or Facebook. These platforms have proven to be powerful tools in building relationships, including for brands, by allowing them to connect with their target audience and win them over. Here’s how:
Understanding your customer is the first step in building a connection
Leverage the online world to establish frequent and close communication with your target audience. Introduce your brand, communicate your offerings, announce updates, and share relevant information. Connecting is not just about being present, but about truly understanding who your customers are and what motivates them. Learn about their preferences, needs, and behaviours. Tailor your brand’s language, content, and offerings to align with what your audience values. If your customers feel understood and cared for, a connection will form between them and your brand.
Surprise your customer to keep the flame alive
To stand out to the public, sometimes you need to surprise them! The online world offers countless ways to do this, you just need to be original, different from the competition, and ready to take risks. Avoid generic and predictable approaches to capture your target audience’s interest, and consider creating personalised, “out-of-the-box” campaigns that directly address their interests and needs. Above all, keep the flame alive: take advantage of significant dates to strengthen the emotional bond and produce authentic content that surprises your customers!
The case of Domino’s: How the brand made a “match” its customers!
Let’s look at an example: Domino’s Pizza knew exactly how to connect and win over the public through a campaign on Tinder—a dating platform where a “swipe right” indicates interest and a “swipe left” disinterest. If two people “swipe right” on each other’s profiles, it results in a “match.”
Domino’s idea was simple yet bold: on Valentine’s Day, users who swiped right on Domino’s profile matched with the brand and were eligible to win free pizzas and discounts. The impressive results spoke for themselves! The campaign was a success, reached thousands of people, and increased brand visibility, and consequently, sales numbers.
Do you know why this campaign was so successful? If you think it was because it took place on an app specifically designed to create connections, think again! The success was due to the campaign being grounded in essential pillars to captivate customers. It was innovative and integrated engagingly and relevantly within the context of the date. It showed the target audience that the brand knows and understands them, making them feel acknowledged.
The impact of this campaign demonstrates the power of an effective communication strategy, and makes it clear that communicating with your customers and creating a connection with them is the secret to boosting your sales!
Are you ready to invest in an authentic connection and reap the success of good digital communication? Contact us and find out how we can help!
Brandtellers specialises in Digital Marketing and Storytelling.