How many times have you found yourself choosing to buy a product from one brand over another with no apparent explanation?
Whether out of habit, or just because you had a good experience that remained in your memory. The truth is that nowadays nothing happens by chance and the unconscious is the result of the invisible lines that connect us to different products, services or brands. Currently, the search for significant relationships in our lives or the desire for connection goes beyond the personal and emotional sphere, extending to the relationships we establish with the brands we consume. They are part of our daily lives, they accompany our growth, and at a time when the offer is vast, the relationship we establish with them needs to be constantly nurtured, so that in the current competitive market they can secure their prominent place compared to others.
Loyalty Marketing thus emerges as an essential tool for companies to continue occupying a prominent role with their consumers, through a strategic set of tactics and practices with the primary focus of creating /strong> and above all maintain a lasting and close relationship with them. Instead of having the main objective of acquiring new customers, this type of approach seeks to preserve existing customers, increase their loyalty, develop deep relationships based on trust and make them feel valued and motivated to continue interacting with the brand. . Achieving these objectives requires a continuous and active effort on the part of companies. In addition to nurturing a close relationship, it is essential to know your consumer well, understand their preferences, choices and offer the what he is looking for. In reality, an admittedly satisfied consumer will quickly turn into a loyal consumer.
5 Must-Know Loyalty Strategies!
Philip Kotler, the nicknamed “father” of Marketing, states that attracting new customers costs five times more than keeping existing ones. Below we will present 5 different types of loyalty strategies that can be applied to your reality:
Rewards: encourage customers to make purchases through rewards that can include cumulative points, exclusive discounts, gifts or vouchers for future use.
Experience: the focus is always on providing an exceptional experience to the consumer, through effective communication, high quality services, personalized service and after-sales support.
Community: create a community around your brand, it is important that customers feel like they are an integral part. You can achieve this through social media groups, brand ambassador programs, or exclusive events.
Content: Provide relevant, valuable content through a blog, newsletters, or social media. By providing useful, educational or entertainment information, in addition to positioning itself as an authority, it establishes a relationship of trust with its consumers.
Loyalty Programs: reward your loyal customers with exclusive benefits. By offering something extra to those who buy regularly, you can make your consumers feel valued and special, thus increasing the perception of value of the service provided.
Loyalty strategies – the case of Amazon and Spotify
There are countless loyalty strategies used to achieve results, brands like Amazon and Spotify are successful examples that present different solutions that meet what their consumers need.
Amazon, through its Prime service, offers an irresistible package of benefits that creates a strong incentive for customer retention. Prime members have access to free shipping, Amazon Prime Video, exclusive offers and joining this program also offers an improved shopping experience, thus creating the ideal conditions for customers to be loyal to the Amazon brand.
On the other hand, Spotify offers its premium subscribers an ad-free streaming experience, with the ability to listen offline and create playlists tailored to their personal tastes. With the help of algorithms, it also makes personalized music recommendations, which helps keep users engaged and satisfied with the service offered.
After these examples, do you believe you have loyal customers to your brand or do you feel like they are “fleeing”?
Do you want to create loyalty strategies and don’t know where to start? At Brandtellers, in addition to creating “scalable” marketing, we nurture relationships.
Contact us and find out what we can do for your brand!