Deepfakes, Augmented Reality or Chatbots with personality, are starting to be strangely familiar in the content we consume online. Technological advancement is news, it generates fascination, discussion, and the launch of theApple Vision Pro, at the beginning of 2024, was just another many examples.
Technological evolution is often accompanied by a slight feeling of discomfort, bringing to mind series like Black Mirror, where each episode makes us reflect on the impact of technology on society contemporary. In this article we will show some of these examples, especially in the world of Social Networks!
The frightening fascination with Augmented Reality
The “revolutionary product”, as Tim Cook – Apple’s general director – calls it, is much more than virtual reality glasses. Apple Vision Pro intends to bring new experiences, but divides opinions. Technology merges and confuses the virtual world with the physical: for those who use it, everything makes sense, for those who watch, not so much.
Entering Augmented Reality means having all the information just a few feet away, several windows open at the same time, a keyboard, a timer in the field of vision that alerts you when the rice it is baked in, a dimension between the person himself and the physical reality where he lives. For many, the experience of a dystopian future that vanishes all the fascination that technological advancement brings, an episode of Black Mirror in the first person.
The proliferation of Deepfakes
Making use of artificial intelligence (AI), technology deepfake creates videos false and extremely realistic through montages, changes in facial and voice expressions. It is regularly used to manipulate an audience through content easily disseminated on Social Networks, without any type of scrutiny. Recently, the controversy over fake images of singer Taylor Swift brought back the debate about the need to create regulation for the consequences of the creation and mass sharing of this content.