Win-Fit SPORT

Websites & Apps
Online Advertising

BRIEFING

Win-Fit Sport's mission is to help athletes to recover the energy spent in their training and help the regeneration of muscles.
In this sense, a challenge was proposed to Brandtellers Studio: to increase the awareness of Win-Fit Sport and position it correctly among the relevant audience. For the introduction and presentation of this new brand to the Portuguese public, the design of a digital strategy proved to be crucial, and the objectives were portrayed through Online Advertising campaigns.

STRATEGY

To promote the brand in the Portuguese market, a digital media plan was designed on the Google platform:

In Google Ads, campaigns were developed on the Search Network (Google Search) - to ensure that the campaign product is communicated to potential customers who search for similar products on Google. At the same time, campaigns were carried out on the Display Network to increase awareness and arouse the interest of the target audience. In TrueView - Youtube campaigns, the initial presentation video for Win-Fit Sport was used.

WEBSITE

Tem como missão auxiliar pessoas com necessidades nutricionais acrescidas ou desportistas a recuperarem a energia gasta nos seus treinos e ajudar à regeneração dos músculos.
Neste sentido, um desafio foi proposto à Brandtellers Studio: aumentar a notoriedade do Win-Fit Sport e posicioná-lo corretamente junto do público relevante. Para a introdução e apresentação desta nova marca ao público português, a delineação de uma estratégia digital revelou-se crucial, sendo que os objetivos foram retratados através de campanhas de Publicidade Online.