Sagiper is a company with more than 20 years of experience in the market for external flooring (deck) and covering (internal and external) solutions for homes. In addition to Portugal, the company is present in several countries: Canada, France, Spain, Angola, Algeria, Guinea Bissau, Luxembourg, Cape Verde, Tunisia, Morocco, Mozambique, Switzerland, Qatar and Reunion Island.
Sagiper did not have a presence on social media and needed a new website, more updated and adapted to the demands of its customers - current and future.
The brand's main objective was to attract business opportunities through its online channels.
A digital marketing strategy was developed, with special emphasis on an online Lead Generation strategy.
To this end, it was imperative to create quality content and offers that would naturally attract the company's target audience to the desired product or service.
By aligning published content with customers' interests, we are able to attract traffic to the website, leading them to take the desired action, such as completing a sale or requesting more information about the company and product, converting these actions into business opportunities .
The website is the epicenter of every digital marketing strategy.
To complement the strategy, a digital media plan was drawn up, based on two axes:
Integrated into the website, a blog was created as a key tool in the brand's SEO strategy, and an editorial line was created to regularly share content related to decoration tips and suggestions, tips and tricks from professionals, important works and moments from before and after works by Sagiper customers.
Key social networks in the architecture, construction and decoration sectors were also activated, each with its own objective:
Previously, the company had 4 websites, with duplicate content, a practice that was penalized by search engines.
In this sense, and to begin Lead Generation's strategy, it was imperative to restructure and optimize the company's website.
A single website was developed, in four languages (PT/EN/FR/ES), which brings together all Sagiper ranges (Sagirev, Sagideck, Sagiwall). A modern, clean, intuitive, complete design website developed with responsive technology, so it can be accessed on any platform.
When developing the website structure, we identified key areas for the integration of call-to-actions (CTA) and forms, which lead visitors to perform a certain action (contact request, download catalogs, among others).
All pages and content on the website (case studies; articles; press releases; among others) are optimized with the identified keywords so that when someone searches for them, the company's content appears in the first results on Google.
