AMMA is a new European cosmetics brand. Brandtellers Studio was the company selected for the development of the digital communication strategic plan, which included:
Naming and branding;
Brand activation in digital media;
Create brand awareness in Portugal;
Generate buzz around the brand
Promote the relationship of users with the brand;
Raising and retaining fans and users;
Evolve into a storytelling concept around the brand
Contribute to the purchase at points of sale;
Implementation and management of social media strategy.
