Soares & Simões stands out as one of the most prominent companies in the area of spring production for professionals. Its activity consists, essentially, in the production of all types of technical springs, which are incorporated in the most diverse products that are part of people's daily lives, as in elements that constitute, for example, sofas, car and airplane seats, hospital beds, gym machines, among others.They have been present on the market for over 30 years and have made the well being of their customers, as well as their employees and the environment a priority.
With strong values in innovation, quality, certification and the environment, they act transparently and with the goal to build a relationship of trust with their customers, satisfying their needs and valuing the rigor in the activities they perform.
The desire to improve its digital presence through the dissemination of its products without any geographical barrier, focusing on a perspective of sustainability, self- sufficiency and oriented to Business to Business, was the premise for the success of the project.
Soares & Simões challenged Brandtellers to create a LinkedIn strategy in order to effectively communicate with its customers about the products made by the company.
The defined communication concept contemplates a balanced approach between a formal tone, required by the network itself, and a charismatic tone, seeking to build a bridge between the technical specificities of their springs and the human aspect behind them. The objective goes beyond showing the product, highlighting the evidence of its usefulness and importance in people's daily lives.
The mood responds to the defined concept, being visually appealing, clean and inspiring, building a solid and coherent brand image that’s empathetic with the public.
Thus, the strategy adopted by Brandtellers was to emphasise to users how technical springs, often seen as details, are actually essential to performance, making all the difference in the task execution of the products in which they are incorporated.
Brandtellers' services also encompassed Marketing Consulting and other transversal services to branding, such as: vehicle decoration, brochures, advertising pages, email marketing, among others.
In order to successfully put the plans into practice, Soares & Simões chose Brandtellers as a specialist in Digital Marketing and Communication. This alliance began with the need to redesign their website, to meet best practices through a good digital “footprint”, involving website optimisation, both in technical and functional terms, as well as its graphic appearance.
Therefore, Brandtellers developed an institutional website, where all information about the company and its area of operation was made available, as well as its product portfolio, informing the consumer about each spring: where it fits, the materials used to create them and their detailed features. With exporting in mind, the website was made available in three languages: Portuguese, English and Spanish.
In addition, while preparing the product catalogue, the possibility for the customer to request custom made quotes and additional product information was developed.
The Soares & Simões website was designed to leverage a vast amount of content and features, through an intuitive, appealing and easy-to-use digital resource for its visitors.
