Stand Paulino began its activities in 1981 and, since then, throughout its more than 40 years of dedication to the market, it has evolved over time and is now a reference in the sale and repair of vehicles, with special emphasis on the regions of Ovar, Santa Maria da Feira and district of Aveiro.
As a Ford dealer, Stand Paulino intended to mark its almost 45 years of history with a rebranding of its image, without ever compromising the emotional connection with its founder, from whom the brand name derives.
Thus, he challenged Brandtellers to develop a new corporate identity capable of doing justice to the brand's heritage and values, but integrating a current language in perfect balance.
After studies and a deep understanding of the history and evolution of the brand, as well as the sector in which it operates, Brandtellers developed a concept for the new Stand Paulino logo, which seeks to reflect the modernization and continuity of this long journey of more than 4 decades, combining and maintaining the recognized values of trust and quality, while at the same time renewing its image to keep up with innovation in the automotive sector.
The new logo concentrates and integrates double meanings:
represents the paths traced daily by car users, in association with the roads we all travel, but also the intersections of its customers in the life of Stand Paulino, represented by the letter S, being one of the initials (Stand) and forming at its core, subliminally , a P at the heart of this entire concept, symbolizing the second initial, in honor of its founder, Paulino.
The colors were maintained to preserve the connection with its Ford dealership and its more than 40 years of history.
The set is strong and elegant at the same time, current and aggregating the symbolism of its history.
Alongside the activation of the new brand, geolocated Google Ads campaigns were carried out to reinforce communication and the new positioning of the corporate identity, resulting in a significant increase of 60% in visits to the website and vehicles being sold.
