LIPOR, the Inter-municipalized Waste Management Service of Greater Porto, is the entity in charge of the management, recovery and treatment of urban waste that is produced by eight different municipalities in the district, annually dealing with more than 500 thousand tons of waste, produced by about 1 million inhabitants.
The intention was to raise people’s awareness to do their part to maintain and protect the planet, through recycling and the adoption of more sustainable habits.
Brandtellers were in charge of helping LIPOR to get its message across to the Portuguese population and for that it resorted to paid advertising on the various digital channels. The adopted strategy included:
