As part of the digital marketing strategy developed for Andreia Professional, a public analysis of the brand was made, and there was a need to find new ways to reach a younger, more dynamic audience with a taste for fashion.
Goals
Nail polish is a detail, an element, that can make all the difference in a look. But Happy Woman Details (HWD) is much more than that.
A space dedicated to the current woman and the details that are part of her life. This was the motto for creating the HWD project.
The Storytelling thought for the project unfolds in small details that are part of a woman´s life and, thus, the signature is born:
“Happiness is always in our hands and most of the times it’s just a detail!”
The Happy Woman Details project is based on happiness combined with the small details that make a difference in a woman's life.
After defining a manifesto and a signature to support the project’s essence and identity, the development of the central piece of communication, the Blog, began.
The design and structure were thoughtfully thought out to reflect a feminine, soft and happy universe.
Facebook and Instagram pages have been created to release the HWD project. The use of each social network has different goals: Facebook is meant to promote blog articles, as well as other related to the defined editorial line. In turn, Instagram is used to report the day-to-day of a blogger,whom the target audience identifies with, creating affinity and, consequently, notoriety.
The developed content is based on an editorial line focused on women's daily life, namely:
One of the main highlights of the blog is that it allows all women to share their story or simply venting and there is a specific section for anyone who wants to submit their article.
